Episode 17: So Fresh, So clean Data
We’re talking hygiene, but not the personal kind. Data hygiene!
Episode 15: Schooled on Google Analytics
If you're like me, you've used Google Analytics for years but can't recall how you learned it. Well, I decided to take courses on Google Analytics to brush up on my skills and see how well I've done on my own.
Episode 14: Let’s Chat Copywriting
Today, I welcome professional copywriter Micah Lambert to the podcast. She offers up some amazing practical tips for improving website copy.
Episode 13: An Introvert in Marketing
That stereotype of all marketers being outgoing and extroverted? Not true. There's room to play for personalities of all sorts in marketing.
EPisode 12: The B2B Majority Says…
What goals are B2B marketers focused on? What challenges are they facing? In this episode, learn takeaways from 2 b2b marketing surveys. Do you agree with the majority?
Episode 11: Let’s Chat Social Media Marketing
Today, I'm joined by social media marketer Terence Vance Crouch! He has so much amazing insight on how companies can leverage social media for b2b marketing.
Episode 10: Know Your Audience: Software Engineers
My partner joins the podcast to talk about his perspectives on marketing as a software engineer. Hear why he hates marketing and what you as a b2b marketer can do to overcome this disdain.
Episode 09: Anxiety is an Email Blast Away
In marketing, like other professions, there are situations that make you anxious. This episode talks about dealing with anxiety as a marketer.
Episode 08: More Jargon, Same Style
As promised, part deux of my list of popular B2B marketing acronyms. We're covering MQL, SQL, CTR, CPL, and KPIs.
Episode 07: Marketing Jargon, Acronym Style
B2B marketers sure do love a good acronym. Learn a few now and a few more later.
Episode 06: My Marketing Journey
Not sure what area of marketing to focus on? I was in that boat, too. Here’s how I ended up in B2B marketing.
Episode 05: That B2b Marketing Life
B2B marketing can be cool, I swear! Tune into this episode to learn more.