My partner joins the podcast to talk about his perspectives on marketing as a software engineer. Hear why he hates marketing and what you as a b2b marketer can do to overcome this disdain.

As promised, part deux of my list of popular B2B marketing acronyms. We're covering MQL, SQL, CTR, CPL, and KPIs.

B2B marketers sure do love a good acronym. Learn a few now and a few more later.