4 Ideas for creating engaging subject lines & preview text

structured Formats for drafting subject lines and preview text can go a long way when it comes to optimizing for efficiency.

I don’t know about you, but when I’m drafting new emails on a frequent basis, it can be tiring to try and come up with persuasive subject lines—not to mention coordinating preview text. And on top of that, when you want to run an A/B test, you have to create multiple versions of the same message!

So to make it easier on myself, I decided on 4 different ways to structure these crucial pieces of copy so that I can quickly build out reliable, repeatable, and effective experiments.

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Download this infographic for 4 simple ideas on how to build strong subject lines you can easily test out. And don’t forget the impact preview text can have on email engagement!